So if the media is not serving the needs of the consumer then what is it doing? Well you may not know it but there is a war being fought today. This war is not being fought in the deserts of Iraq, on the streets of Kabul or the frozen wastes of North Korea. This war is being fought in your living room, in your local coffee shop, in your car on the way to work and on the bar stool next to you in the pub. The weapons being used in this war are information and the soldiers fighting it are the media.
Is the objective of this war control of the truth? No. When this war was declared the truth was already dead. The media had abandoned their sacred duty to protect and present objective truth a long time before this particular struggle began. So what is the struggle over? The fight is over controlling whose spin is the loudest and whose propaganda we absorb over our morning cereal. It is over who controls the
